3RD MARCH – 10TH MARCH

This weeks focus was promoting Sean Paul, which was a big shift from the usual artist lineup. The audience was completely different from our usual crowd—older, more mainstream—which meant we had to rethink how we approached advertising. We couldn’t rely on the same channels we normally use for rap or underground acts.

This time, we pushed promo across more general platforms—trying out generic news outlets, Facebook groups, local event pages, and anything that reached beyond our usual audience. It felt like we were building hype from scratch again, but it was a good learning experience. The campaign needed to look clean, professional, and broad enough to catch a wider range of people.

In the same week, I had a random but cool opportunity to work on a Mumford & Sons merchandise shoot. It was a last-minute thing—I got called in the night before—but I didn’t want to say no. The setup was simple, just VHS and digital shots, and the whole thing was super low-key. It was actually surprising how minimal the production was for a big-name band like that—just one photographer, an assistant.

Even though I didn’t get credited or contacted after the shoot, it was still a valuable experience. I’ve learned that sometimes the job itself isn’t huge, but it opens the door for something else later. Plus, it felt good to know I can jump into those situations last minute and still deliver.